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World of Warcraft® Trading Card Game

                                                 World of Warcraft® Trading Card Game 
                                  World Championships to be Held at Gen Con Indy 2010!

Upper Deck Partners with Gen Con Indy to bring the WoW TCG world championships and the world’s largest gaming convention together

Carlsbad, CA (January 12, 2010) – Taking advantage of the buzz, popularity and outstanding attendance records of Gen Con Indy, the Upper Deck Company has decided to host its fourth annual World of Warcraft® Trading Card Game (TCG) World Championships this year to coincide with North

America’s largest hobby gaming convention. Upper Deck’s 2010 World of Warcraft® TCG World Championships will be held alongside a Darkmoon Faire and many other Public Events at Gen Con Indy from August 5 though 8 at the Indianapolis Convention Center.

“Based on sheer volume alone, it became obvious to us that we should take our WoW Worlds competition to Gen Con,” said Ben Drago, Upper Deck’s marketing manager for Organized Play. ”The exposure Gen Con Indy provides can’t be ignored. We’ve hosted our WoW TCG Continental Championships at Gen Con before so we know the venue is top-notch and the atmosphere is upbeat and competitive. It just makes sense for us to make this move.”

“Upper Deck has delivered epic and innovative gaming events to Gen Con for years. We are thrilled to have the World of Warcraft® Trading Card Game World Championship at Gen Con Indy 2010,” added Adrian Swartout, CEO of Gen Con LLC.

Last year’s World of Warcraft® TCG World Championships were held at the Austin (Texas) Convention Center from October 9 through 11 and attracted hundreds of qualified participants from 26 different countries. In the end, however, it was Darkmoon Faire Columbus winner Billy Postlethwait of Winter Park, Florida, who walked away with the top prize of $50,000.

For more information about the 2010 World of Warcraft® TCG World Championship Tournament, please visit www.WoWTCG.com  In addition, there will be a full Public Events schedule full of demos, games and competitions alike at Gen Con Indy for beginners as well as expert players.