Press Release:
2010 ChinaJoy Welcomes Further Event Cooperation

BEIJING, Dec. 10 /PRNewswire-Asia/ -- China Digital Entertainment Expo & Conference (hereinafter referred to as "ChinaJoy"), a leading industry event that attracts key enterprises and holds colorful activities, is quickly moving forward in its preparations for its 8th year, and as the new home of China's ever growing and prosperous game industry. In the past seven years, ChinaJoy has made efforts in the number of visitors, exhibitors and in its overall influence, and has enjoyed continuous breakthroughs to become a world-class game expo. The 2009 global financial crisis did not stop the advancement of the Chinese game industry, with the industry seen as a sparkling warm light through the economic winter.

A 4-day event, ChinaJoy 2009 featured an area of 35,000 square meters; more than 170 exhibitors and attracted 120,000 visitors from home and abroad. The meeting set in the same period for professionals got wide approval.

After seven years' development, ChinaJoy is no longer merely an exhibition, and its influence is not limited to those several days. The four supporting activities of ChinaJoy have extended the impact to the whole year. The ChinaJoy Cosplay Carnival has developed into a national top Cosplay event, which has 10 sub-divisions. The event covers 12 cities and attracts tens of thousands of players to participate. It cooperates with Japan's world Cosplay Summit, and each year the event delivers outstanding Chinese players. On the basis of a ground race, organizers established a graphic-based Cover Coser Competition and video-based works Cosplay DV Competition. By establishing a mature and complete event system, an increasingly large number of foreign players are now being enticed to participate.

ChinaJoy E-sports has grown into the most popular event of every e-sport player. Every year during the exhibition the games broadcast online video hits break the 10 million barrier, with enthusiastic audiences and professional events, the hot atmosphere attracts elites from all over the world. Grubby in Orc, Moon in elf, Sky in Human and many other masters have left a remarkable record here.

Miss ChinaJoy aims at showcasing China's booming gaming industry. The booth of Miss ChinaJoy has always been the focus of a majority of visitors. Constantly flash, the attractive models have created a huge following on the internet, with many of the girls becoming famous after attending Miss ChinaJoy. They are one of the shinning scenes at the expo.