Agents of Atlas #1

I'll never write off a good comic just because it's got a superhero in it (I'm loving Fraction's run on Invincible Iron Man), but, generally speaking, I don't like superhero comics.  I don't like scantily clad women with improbable breasts entering combat in inappropriate costumes.  I don't like re-boots of 50's and 60's comic properties that were abandoned because they were silly.  And I really don't like throwing Wolverine into a back-up story just because it'll boost sales.
Agents of Atlas has all of these things, and yet I rather like it.  It might be because everything's better with talking gorillas, but I think it's more about the well-written and engaging characters, with complex motivations.Before there was Marvel, there was Atlas Comics.  It's a complex history, but basically it's the same company with different name.  The characters first appeared in unrelated Atlas comics and have subsequently been retconned together as a team.  They've had a few appearances and were foreshadowed in World War Hulk and Secret Invasion, but is the first issue of an ongoing title.
(as an aside, has anyone else noticed that Marvel isn't bothering to bring the reader up to speed on backstory or continuity any more?  It looks like they're expecting you to hit Wikipedia if you don't get a reference.  This is a good thing – all those “See She-Hulk #5, true believer!” captions really irritated me)
This comic has a flying saucer, a hidden underground city, a 50's-style metal-man robot that looks like Bender's distant ancestor, bags of detail in the backgrounds (go back over every panel – it's worth it), a villain-eating dragon, subtle jokes ( I only got a cattle abduction reference on the third reading) and the aforementioned talking gorilla.  It's nostalgically tongue-in-cheek while steering a course that avoids both “camp” and “wacky”.
Unless Bendis pulls something out of his back pocket in the next month, I'll be dropping Secret Warriors in favour if this.
Just one thing: can someone please tell me when Norman Osborn's hair developed cornrows? And, more importantly, why?